Founder Profile: Yuval Bar-Or

Dr. Yuval D. Bar-Or is a leading expert in decision-making in the context of risk and a consumer advocate for small investors. He is the founder and president of the Light Brigade LLC, and an adjunct professor at the University of Maryland University College and Johns Hopkins University's Carey Business School. He is the author of four books, including Play to Prosper: The Small Investor's Survival Guide (2010) and Play to Prosper: The Passive Investor's Game Plan (2011).

Dr. Bar-Or has lectured extensively in academic and professional settings on the subjects of decision making, risk management, and financial literacy. He holds a Ph.D. in finance from the Wharton School of the University of Pennsylvania.

In 1998, Dr. Bar-Or established The Light Brigade (a management consulting company) in the belief that enlightened decisions – those made with better knowledge of facts and consequences – will result in lower personal and corporate risk. The firm is active in the areas of risk management, decision making, and investing literacy education services.

Prior to launching The Light Brigade, Dr. Bar-Or held senior strategy and operations roles with some of the world's leading risk management firms, including KMV and Algorithmics. His roles have included managerial responsibilities in New York, Toronto, London, Singapore, and Sydney and his risk management expertise has assisted companies in management of over a trillion dollars in assets. His first book, Leveraging People for a Corporate Turnaround: Leadership and Management Guidance for Organizational Change (2009) touches on the importance of good decision-making skills for corporate leaders. His second book, Is a PhD for Me? Life inside the Ivory Tower: A Cautionary Guide for Aspiring Doctoral Students (2009) is set in the academic world.

Dr. Bar-Or is a contributor on Forbes.com. He has been quoted in various media, including The Wall Street Journal, BusinessWeek, Forbes.com, TheStreet.com, Bankrate.com, Washingtonian, Investopedia.com, InvestmentNews.com, AdvisorOne.com, The Arizona Republic, Consumers Digest, FoxBusiness.com, US News & World Report, Treasury & Risk, Morningstar.com, RIABiz.com, and The Journal of Risk Management in Financial Institutions.

Dr. Bar-Or was born in the USA and spent over a decade in Israel and Canada. He completed an engineering degree and two economics degrees at McMaster University. He lives in the Eastern United States, and has recently qualified for a black belt in Tae Kwon Do.

Please click here for a selection of Dr. Yuval Bar-Or's media appearances.

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